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Best-in-class software for trade shows management

Privacy & Cookie Policy




Who is the Data Controller of your data?

The Data Controller of the data collected through this site is Magicleader Srl, with registered office in Ravenna (RA), via Alberoni, 8 / C, VAT number 02355470390 (hereinafter also the "Owner"). The updated list of those authorized to process and external managers is available at the headquarters of the Data Controller.


Why do we process your data and when do we collect it?

Navigation data

While browsing our website we collect some personal data of users, for example the IP address of the PC, or the domain names of the computers and terminals used by users, the addresses in URI / URL notation (Uniform Resource Identifier / Locator) of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and others parameters relating to the operating system and the user's IT environment.

Data Relating to the Service

On our site there is also a "contact us" area that you can use to ask us for information: if you decide to write to us, we will also process your personal and contact data (name, surname, telephone, e-mail address). On the site it is also possible to subscribe to our newsletter, by putting the appropriate flag at the bottom of the forms "Contacts", "Request demo", "Partnership"; in this case we will process your name, surname and email address. If you want to apply to work with us, in the appropriate section, you can fill in the form and upload your resume and send it to our recruiters: in this case we will only process the data necessary for the evaluation of the application.


What does the law allow us to do?

The European Regulation EU 2016/679 (GDPR) allows us to process the various types of data that we have highlighted above for the following purposes:

Navigation data We use them for statistical purposes, to improve our site, to protect the safety of users' navigation. These data do not allow your identification. We process this data on the basis of our legitimate interest and that of the user (Article 6 letter f) GDPR).
Navigation data (cookie) We also collect data for the purpose of analyzing and processing information relating to the user, your preferences, habits, consumption choices and / or browsing experiences. This activity is carried out through the use of technologies such as cookies (own or third party). The collection of data through the use of cookies takes place with your express consent (Article 6 letter a) GDPR). We inform you of this by means of a special banner that you find at the bottom of the site when you connect for the first time. For more information, please read our cookie policy.
“Contacts” area (Data relating to the service) We process your contact data such as name, surname, telephone number, e-mail in order to process your contact request. The GDPR allows us to process these data without your consent because they are used to fulfill pre-contractual measures (Article 6 letter b) GDPR). You can always decide not to provide us with the data but you will not be able to send us any request for a quote.
“Request Demo” area We process your personal contact data released during the compilation of the demo, on the basis of a pre-contractual measure (Article 6 letter b) GDPR) to respond to your request for demonstration of the management software. The subsequent processing of personal data, such as the use of the email to send the link useful for connecting to the video call for the training session, are all aimed at providing the requested service. Once the demo is over, your personal data and your email address, even if you decide not to purchase the management software license, are processed for e-mail marketing purposes on the basis of your consent (Article 6 letter a) GDPR) expressed through the "flag" issued at the bottom of the "Request Demo" form. In the event that you do not provide your consent, we will write to you only in relation to the product tested in demo, you can still unsubscribe at any time (Article 6 letter f) GDPR).
“Newsletter” area (Data relating to the service)
Collection of data in order to send newsletters and information material on company activities. The treatments put in place for these purposes are carried out with the specific consent provided by the user. We process this data on the basis of your consent expressed through the "flag" at the bottom of the "Contacts", "Request demo", "Partnership" (Article 6 letter a) GDPR) form and / or on the basis of a legitimate interest of the owner to keep you informed of offers and promotions reserved only for you as our customer: we will only write to you in relation to products of your probable interest and you can still unsubscribe at any time (Article 6 letter f) GDPR).
“Work with us” area (Data relating to the service) We process the data that you deem appropriate to send us to apply to work with us, such as, of course, those relating to your training and your professional background; furthermore, we may also become aware of your most sensitive data (eg belonging to protected categories, ethnic origin). The GDPR allows us to process these data without your consent because they are used to fulfill pre-contractual measures (Article 6 letter b) GDPR) and to evaluate your work suitability (Article 9 letter b) GDPR)


How do we process your data?

The processing of your data takes place through the use of tools and procedures suitable to guarantee their security and confidentiality, and can be carried out both through our website and through other electronic tools (for example internal management) and sometimes also with the use of paper supports. In addition to the Data Controller, in some cases, other parties involved in the organization of this Website may have access to the data, for example administrative, commercial staff, system administrators, etc. or external parties (such as third party technical service providers, hosting providers, IT companies, communication agencies) appointed, in the cases provided for by the law, as Data Processors on our part. You can obtain the complete list of data processors by writing to the e-mail address amministrazione@magicleader.com.


How long do we keep your data?

Navigation data: the data collected by the site during its operation are kept for the time strictly necessary to carry out the specified activities. Upon expiry, the data will be deleted or anonymised, unless there are other purposes for their conservation. The Owner has no control over cookies entirely managed by third parties and does not have access to the information collected through these cookies. For more details on the retention of data collected through cookies, please refer to the cookie policy.

Service Data:

  • Data relating to the "Contacts" Area: The data will be kept for the time strictly necessary to process the request sent;
  • Data relating to the "Request Demo" Area: In the event that you give us your consent to receive commercial communications, the data will be kept until consent is revoked (opt-out). If you do not give your consent, and do not become our customer, your data will be kept for a period of 18 months;
  • Data relating to the "Newsletter" Area: The data are kept as long as an interest of the Data Controller remains in their conservation and, in any case, up to an opt-out;
  • Data relating to the candidacies: The data will be kept for 48 months, however, curricula related to the pursuit of the legitimate interest of the owner may be kept further. These are curricula containing particular skills for highly specialized corporate roles.


Where are your data?

The treatments we carry out with your personal data relating to the Service take place on European soil. We have chosen partners who would allow us to keep data within the Union, in accordance with the requirements of the Regulation. Through the installation of cookies (for more information on cookies read our cookie policy), your Browsing Data (IP address) may instead be transferred outside the European Union, and in particular in the United States (by way of example and not exhaustive, Google) with the appropriate guarantee measures.


Who accesses your data?

Your data may be made accessible to the employees and collaborators of the Data Controller in their capacity as data processors and / or system administrators and / or other subjects (by way of example: professional firms, consultants, software houses that provide management, etc. ) who carry out outsourced activities on behalf of the Data Controller, in their capacity as external data processors. The Data Controller may communicate your data to the Public Administration, Supervisory Organizations and / or Judicial Authorities as well as to all other subjects to whom the communication is mandatory or necessary by law. Your information will not be disseminated.


What are your rights?

As an interested party, you have the right to obtain, in the cases provided for, access to your personal data and the correction or cancellation of the same or the limitation of the processing that concerns them or to oppose the processing (to know which are all your rights can consult the Regulation in articles 15 and following). To exercise your rights, you can write to the e-mail address amministrazione@magicleader.com.


Right of complaint

The possibility of proposing a complaint to the Guarantor remains unaffected, as required by art. 77 of the GDPR, or to take the appropriate judicial offices, pursuant to art. 79 of the Regulation, if you believe that the processing of your data violates the GDPR.


Protection of the privacy of minors

This website is aimed at a general audience, however its services are intended for individuals aged 18 and over. We do not request, collect, use or disclose personal information provided by anyone under the age of 18 online. If we discover that we have personally collected data from a minor, we will delete them immediately.




Cookies are small text files that the websites visited by users send to their terminals, where they are stored before being transmitted to the same sites on the next visit.In general, they can be installed:

  • directly from the owner and / or manager of the website (so-called first-party cookies);
  • from owners unrelated to the website visited by the user (so-called third-party cookies);information regarding their privacy and their use can be found directly on the websites of the respective managers.



That's right, there are technical cookies (used to facilitate navigation), analytical cookies (used for statistical purposes), performance and profiling cookies (in order to monitor user behavior while browsing).



The website uses:

  • strictly necessary cookies, which are essential for navigating the Site as they allow the execution of essential functions such as authentication, validation, management of a browsing session or fraud prevention (Legal basis: legitimate interestof the owner);
  • performance cookies, including from third parties, to monitor user behavior and perform statistical analysis on the progress of the website (Legal basis: user consent via cookie banner; legitimate interest if they collect aggregate data);
  • Direct Marketing Cookies: These cookies may be set through our site by our advertising partners.They can be used by these companies to create a profile of your interests and show you relevant ads on other sites.They do not store personal information directly, but are based on the unique identification of the browser and Internet device (Legal basis: user consent via cookie banner).


In particular, the following types of cookies are used:

Strictly necessary cookies

These cookies are necessary for the site to work and cannot be disabled in our systems.They are usually only set in response to actions you take that constitute a request for services, such as setting your privacy preferences, logging in or filling out forms.You can set your browser to block or have warnings about these cookies, but as a result some parts of the site will not work.These cookies do not store any personal information.

Cookie Name Provider Duration Purpose
hex magiccrm.it Session Used to manage server calls to website backend systems


magiccrm.it 1 year Keep the current language chosen by the user


Statistical Cookies

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our site.They help us know which pages are the most and least popular and see how visitors move around the site.All information collected by cookies is aggregated and therefore anonymous.If you do not allow these cookies, we will not know when you have visited our site.

Cookie Name Provider Duration Purpose
_ga magiccrm.it 2 years Registers a unique ID used to generate statistical data on how visitors use the website


magiccrm.it 1 day Used by google analytics to speed up the request
_gid magiccrm.it 1 day Register a unique ID which is used to generate statistical data on how visitors use the website



It is possible to disable / delete cookies, using the most common browsers.

1.    Start Chrome on your device.
2.    At the top right click the icon with the three dots and then click "Settings".
3.    In the window, at the bottom, click on "Advanced".
4.    Under "Privacy and Security" click "Content Settings".
5.    Click “Cookie”.
6.    In this section you can disable all or some cookies.
More info at: https://support.google.com/accounts/answer/61416?hl=en

Mozilla Firefox
1.    Start Firefox on your device.
2.    Click the "Menu" button (represented by a button with three parallel lines, located at the top right), and then select "Options".

3.    Select the "Privacy and Security" panel and then go to the "Cookies and website data" paragraph.
4.    In this section you can decide which cookies to receive and how long to keep them on your device.
More info at: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Internet Explorer 10
1.    Start Internet Explorer.
2.    Select the Tools button and then select Internet Options.
3.    Select the Privacy tab, in Settings select Advanced and choose if you want to allow, block or receive a request for proprietary or third-party cookies.
More info at: https://support.microsoft.com/it-it/help/17442/windows-internet-explorer-delete-manage-cookies



Pursuant to Article 15 of the GDPR, the user will always have the right to obtain from the Data Controller confirmation that personal data concerning him is being processed and, in this case, to obtain accessto the personal data and information indicated in the aforementioned article.Furthermore, the User is entitled to obtain, pursuant to articles 16 and following of the GDPR, the correction, cancellation and limitation of the processing of personal data held by the owner. Pursuant to art.77 of the GDPR, the possibility of proposing a complaint to the supervisory authority of the Member State in which he resides / works or of the place where the alleged violation has occurred is also recognized.To exercise these rights, simply contact the Data Controller at: amministrazione@magicleader.com

logo MagicExpo

MagicExpo is a brand owned by

MagicLeader s.r.l.
Via Alberoni, 8/C
48121 Ravenna (RA) Italia
VAT IT02355470390
Phone N. +39 0544.453.193
Fax +39 0544.453.193